
What
shapes us
makes
us

Our campaign to raise awareness of early childhood starts now.
Find out why early childhood matters to everyone by watching our film:
Champion
stories










How we
grow
As Layla grows up, her experiences, relationships and surroundings fundamentally shape her future self. In the videos below, Eamon McCrory, Professor of Developmental Neuroscience and Psychopathology at University College London, explains why her story, is really our story.