Our campaign to raise awareness of early childhood starts now.
Find out why early childhood matters to everyone by watching our film:
During early childhood, from pregnancy to the age of five, our brains develop at an amazing rate – faster than at any other time in our lives.
Our experiences, relationships, and surroundings at that very young age, shape the rest of our lives.
This is when we start to understand the world in which we live. How to manage our emotions, build relationships with the people around us, believe in ourselves, develop resilience against adversity and have trust in others.
Providing strong support for children, parents and carers during these most preventative years is essential and can have a life-changing impact.
Because, if we can build a supportive, nurturing world around children and those caring for them, we can make a huge difference to the physical and mental health and happiness of generations to come.
From heavyweight boxer to heavyweight broadcaster.
From star dancer to star player.
From motorist to activist.
From school kit to Lions kit.
From butterflies to documentaries.
From smiley face to Happy Place.
From first birthday parties to podcasts.
From beach to beats.
From baby blue to broadcaster.